Effect · Product & Ads
Product close-up — the camera moves in close.
Product close-up places a product on folds of shiny fabric and slowly moves the camera toward it until the glass, liquid and label fill the frame. The sample opens on a pale blue perfume bottle with a silver cap, resting on pastel satin in blue, lilac and pink under soft rays of light.
The sample
What happens in the Product close-up sample.
The sample is a reel of three runs, beginning with the blue perfume bottle on rippled pastel satin as the camera moves in until tiny bubbles in the liquid and the printed label are clear. Next, a cream-coloured bottle with a silver cap lies on champagne satin, seen from above, before the view cuts to a tight shot of the logo on its front. The last run shows an amber perfume in a square bottle with a gold cap and cut-glass base, on white satin with candles glowing behind. The camera closes in on its etched label, and the clip fades to dark.
The bottles keep their shape, cap and label from the wide shot to the close one. The satin colour differs in each run, and the lighting shifts from cool daylight rays to warm candlelight. The camera is always the thing that moves, sliding forward or cutting closer. Because the close views show labels and liquid in detail, a sharp photo with clean glass and a readable label is the closest match to the sample.
The recipe
Product close-up, on paper.
Read from the effect catalog the app itself ships, so these are the settings your run will use.
| Spec | This effect |
|---|---|
| Engine | PixVerse |
| Resolution | 720p or 1080p |
| Clip length | 5s or 8s |
| Cost | 2 credits at 5s 720p · 4 credits at 8s 720p · 4 credits at 5s 1080p · 8 credits at 8s 1080p |
| Source images | One photo |
| Aspect ratio | Follows your photo |
| Category | Product & Ads |
| Text prompt | None — the engine's own template |
Your photo
Photos that suit it.
One-tap effects have one input. The photo you pick is your creative control.
Sharp, clean photo
The sample ends each run very close to the label and glass. A sharp, well-lit photo with no smudges suits a shot that gets that near.
Show the label
Each close-up in the sample lands on the product's label or logo. A photo where the front of the pack faces the camera sets that up.
Product alone
The sample bottles sit alone on fabric with nothing else in the frame. A single product on a plain surface is the closest match.
How it works
Running Product close-up in four steps.
Pick your photo
The tips above come from what the sample shows. A clear, well-lit subject is the safe start.
Open Product & Ads and tap Product close-up
In the King AI app on iPhone, iPad or Mac, or in the web studio. Opening the effect does not spend credits.
Choose the length and resolution
5s or 8s, 720p or 1080p. Cost: 2 credits at 5s 720p · 4 credits at 8s 720p · 4 credits at 5s 1080p · 8 credits at 8s 1080p.
Generate, then try another photo
The photo changes the result more than a second run of the same photo does.
Keep exploring
More Product & Ads effects.
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Your product floats down under a parachute over mountains, hills or city lights.
ExploreMacaron Machine
Products packed into a pastel claw machine that bursts open.
ExplorePoster AD
Your product becomes a bold ad poster with a big title and bright backdrop.
ExploreEvery effect, by category
All the effect pages on one list, grouped the way the app groups them.
ExploreFAQ
Product close-up, answered.
What does the Product close-up effect do?
Sample reel of product close-ups: a blue perfume, a cream bottle and an amber perfume rest on satin while the camera moves in on each label.
Which products suit the Product close-up effect?
The sample shows three bottles: a blue perfume, a cream-coloured bottle with a silver cap and an amber perfume with a gold cap. Each sits on satin while the camera moves in on its label and glass. Beauty and fragrance bottles look closest to the sample. The effect takes one photo, and other kinds of product do not appear in the reel.
How much does Product close-up cost?
2–8 credits per run: 2 credits (~$0.80) at the default length and resolution, more for a longer or sharper clip (2 credits at 5s 720p · 4 credits at 8s 720p · 4 credits at 5s 1080p · 8 credits at 8s 1080p). New verified accounts receive 3 welcome credits once. The welcome bonus covers one supported first run costing 2 credits.
How long is a Product close-up video?
5s or 8s at 720p or 1080p. It follows the shape of your photo. Nothing you export is watermarked, on any plan.
Do I need to write a prompt?
No. Product close-up is a template on the PixVerse engine. King AI sends the effect's name and your photo; there is no text prompt to write.
Get started
Try Product close-up.
New verified accounts receive 3 welcome credits once. The welcome bonus covers one supported first run costing 2 credits. Nothing you export is watermarked.