Effect · Product & Ads
Lighting AD — soft light on your product.
Lighting AD sets a single product on a pale, wet surface and lights it from behind like a studio shoot. The sample opens on an amber dropper bottle standing in a warm beige glow, with rings of ripples spreading out from its base across the water.
The sample
What happens in the Lighting AD sample.
The sample is a reel of three runs, and it opens with an amber glass dropper bottle with a black cap standing in shallow water against a warm beige backdrop. Over the first few frames the ripples around its base widen and the view eases back a little. Next comes a pink-tinted bottle with a silver pump, lit by bright streaks from the upper right on a rose-pink backdrop. The third run shows a pale blue glass bottle with a silver cap on a cream and sky-blue backdrop, again with rings on the water. The clip ends on a dark frame where the bottle is barely visible.
In every run the product stays upright, centred and fully in view, and its shape and label are kept. What changes is the scene around it: the backdrop colour, the direction of the light and the water at its feet. In each run the backdrop sits close to the bottle's own colour, warm beige for amber and pink for pink. Every sample product is a single bottle seen straight on, so a similar clean product shot is the safe start.
The recipe
Lighting AD, on paper.
Read from the effect catalog the app itself ships, so these are the settings your run will use.
| Spec | This effect |
|---|---|
| Engine | PixVerse |
| Resolution | 720p or 1080p |
| Clip length | 5s or 8s |
| Cost | 2 credits at 5s 720p · 4 credits at 8s 720p · 4 credits at 5s 1080p · 8 credits at 8s 1080p |
| Source images | One photo |
| Aspect ratio | Follows your photo |
| Category | Product & Ads |
| Text prompt | None — the engine's own template |
Your photo
Photos that suit it.
One-tap effects have one input. The photo you pick is your creative control.
One product, centred
Each run in the sample shows a single bottle standing upright in the middle of the frame, so a photo with one centred product is the safe start.
Plain background helps
The sample scenes hold nothing but a backdrop, light and water. A product on a plain surface keeps your photo close to that simple look.
Shoot at eye level
The camera in the sample sits level with each bottle and looks straight at it. A straight-on photo of your product matches that angle.
How it works
Running Lighting AD in four steps.
Pick your photo
The tips above come from what the sample shows. A clear, well-lit subject is the safe start.
Open Product & Ads and tap Lighting AD
In the King AI app on iPhone, iPad or Mac, or in the web studio. Opening the effect does not spend credits.
Choose the length and resolution
5s or 8s, 720p or 1080p. Cost: 2 credits at 5s 720p · 4 credits at 8s 720p · 4 credits at 5s 1080p · 8 credits at 8s 1080p.
Generate, then try another photo
The photo changes the result more than a second run of the same photo does.
Keep exploring
More Product & Ads effects.
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ExploreShoal Surround
A school of small glassy fish swims around your product.
ExploreEvery effect, by category
All the effect pages on one list, grouped the way the app groups them.
ExploreFAQ
Lighting AD, answered.
What does the Lighting AD effect do?
Sample reel of product lighting ads: an amber dropper bottle, a pink pump bottle and a blue glass bottle each stand in rippling water under soft studio light.
What kind of products suit the Lighting AD effect?
The sample only shows bottles: an amber dropper bottle, a pink pump bottle and a blue glass bottle, each standing upright in shallow water. Similar items, such as skincare, serum or perfume bottles, look closest to the sample. The effect takes one photo. The sample does not show other kinds of product, so start with a clear, centred product shot.
How much does Lighting AD cost?
2–8 credits per run: 2 credits (~$0.80) at the default length and resolution, more for a longer or sharper clip (2 credits at 5s 720p · 4 credits at 8s 720p · 4 credits at 5s 1080p · 8 credits at 8s 1080p). New verified accounts receive 3 welcome credits once. The welcome bonus covers one supported first run costing 2 credits.
How long is a Lighting AD video?
5s or 8s at 720p or 1080p. It follows the shape of your photo. Nothing you export is watermarked, on any plan.
Do I need to write a prompt?
No. Lighting AD is a template on the PixVerse engine. King AI sends the effect's name and your photo; there is no text prompt to write.
Get started
Try Lighting AD.
New verified accounts receive 3 welcome credits once. The welcome bonus covers one supported first run costing 2 credits. Nothing you export is watermarked.